Let’s start with a simple definition of social bookmarking, then discuss how this can be used as a part of your insurance agency web marketing plans. Social bookmarking can internet users (and insurance agencies) organize, store and manage online sources, related to the marking of pages in a book for use at a later time.
Descriptions can be added to the bookmarks, so that users of the content (of the concise descriptions can take knowledge) without a download. These descriptions can vote (good or bad), comments or tags (metadata). Think of tags in terms of keywords, relevant phrases germane to your target audience.
Use
Social bookmark users can save Web page links that they want to share. These links are usually public and can be viewed chronologically, by category or tags, or using a search engine. I liken social bookmarking to some elements of asynchronous collaboration solutions, which users can share topics according to a category, project, etc. Cooperation systems, users can subscribe to a feed, information very similar to the social bookmarking services that provide Web feeds for their lists of bookmarks and lists organized by tags. Arguably, social bookmarking is a simplistic kind asynchronous collaboration. The feeds or subscription functionality, users can be aware of new bookmarks as they are stored, shared, and tagged by other users. Cooperation and the management of these tags can be referred to as “Folksonomy.”
What is Folksonomy
Folksonomy is a classification system for the management of tags to content that are derived from a consensus of users to categorize. In terms of the insurance agencies conceivable Folksonomy and metadata tags used on their insurance agency website and tag clouds that can be used on their blog insurance agency. Simply put, tagging users classify and find information together. For example, blogs often contain tags and their associated tag clouds as a way to help visualize tags in a Folksonomy. Folksonomy is also helping us in other ways. One of the inherent benefits of social bookmarking is the human factor, allowing users to determine content relevance unlike delay search search engine bots that automate the same process. By sharing, tagging, voting and describing the contents, users better determine whether the content is really applicable to their needs and computer error or malleable can be removed from the formula.
Practical use of insurance agency webmarketing
Why should your company have to deal with Social Bookmarking? Social bookmarking offers various web marketing opportunities for businesses:
1. organize and distribute your relevant content
2. drive traffic to your website insurance agency
3. improves your Internet presence
4. Improves insurance agency SEO
5. Improves inbound link popularity (backlinks)
Conclusion
As you consider your most important Agency web marketing initiatives, perhaps there are higher priorities on your things to do list, including the creation and maintenance of a Web 2.0 website, blogging, e-publishing, eMarketing and social media marketing (LinkedIn, Facebook, YouTube, Twitter). That said, and when thinking about your social media marketing initiative, it is fast and easy to add social bookmarking as an additional component for your agency web marketing plans.
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